These Terms of Service ("Terms") apply to the use of LuckWood Outreach ("the Platform"), a cold-email outreach platform offered and operated by LuckWood Agency ("LuckWood", "we"). By creating an account or using the Platform, the organization on whose behalf the account is managed ("Customer", "you") agrees to these Terms.
The Platform allows Customer to connect its own mailbox via SMTP/IMAP settings (with guided setup for Gmail, Microsoft 365/Outlook, and other providers) and to send cold-email sequences from that mailbox to contact lists that Customer supplies or imports itself. The Platform hosts the infrastructure, schedules and sends the emails, and offers additional functionality such as AI-generated opening lines per contact (based on publicly available company information about the contact's domain), gradual send-volume ramp-up for new mailboxes ("warmup"), and bounce detection.
LuckWood hosts the Platform and its associated software, but does not send email from its own infrastructure mailboxes on Customer's behalf. Every email is sent from the mailbox that Customer has connected itself. LuckWood is a technical service provider and facilitator of the sending process, not the sender.
Customer is and remains the sole initiator and sender of every email sent via the Platform from a mailbox connected by Customer. This also applies to emails whose content was wholly or partly generated using the Platform's AI personalization feature: Customer is responsible for reviewing, approving and (where necessary) adjusting generated content before it is sent, and for the final decision to activate a sequence. LuckWood provides the technical means; Customer determines the target audience, the content and the timing of sending.
Customer is solely responsible for the legal basis on which contacts are approached, for the accuracy and provenance of supplied or imported contact lists, and for compliance with applicable regulations for commercial email, including the GDPR, the Dutch Telecommunications Act (Telecommunicatiewet) and, where applicable, the CAN-SPAM Act and comparable foreign legislation. See the Acceptable Use Policy for concrete usage rules.
Access to the Platform is provided through a user account linked to one or more organizations. Customer is responsible for keeping login credentials confidential and for all activity that takes place through the account, including activity carried out by employees or other persons to whom Customer has granted access. Unauthorized use of an account must be reported to LuckWood without delay.
Use of the Platform is subject to the Acceptable Use Policy, which forms an integral part of these Terms. A violation of the Acceptable Use Policy constitutes a violation of these Terms and may result in suspension or termination of access, as described in article 8.
LuckWood makes reasonable efforts to keep the Platform functioning reliably, but does not guarantee that emails sent will reach the recipient's inbox. Delivery, spam classification and the reputation of a mailbox or domain depend in part on factors outside LuckWood's control, including the spam-filtering policies of email providers (such as Google and Microsoft), Customer's own sending history and domain configuration (SPF, DKIM, DMARC), and recipient behavior. LuckWood is not liable for lost revenue or other damages resulting from reduced deliverability, or the blocking or blacklisting of a mailbox or domain connected by Customer.
Use of the Platform is subject to the subscription or usage fee agreed upon when entering into the agreement. Fees are payable in advance unless otherwise agreed in writing. In the event of non-payment, LuckWood may suspend access to the Platform until outstanding amounts have been paid.
LuckWood may suspend Customer's access to the Platform, in whole or in part and without prior notice, if there is a reasonable suspicion of abuse, a violation of these Terms or the Acceptable Use Policy, or conduct that is or threatens to be harmful to the technical integrity, sending reputation or continuity of the Platform (for example an unusually high bounce or spam-complaint rate from a connected mailbox). LuckWood will inform Customer as soon as reasonably possible of the reason for suspension and, where reasonably possible, of the steps needed to restore access.
Either Customer or LuckWood may terminate the agreement in accordance with the agreed notice period. Upon termination, the right to access the Platform ends; provisions that by their nature are intended to survive termination (such as indemnification, limitation of liability, and the Data Processing Addendum for as long as data is still being processed) remain in force.
Customer indemnifies LuckWood against third-party claims, regulatory fines and damages arising from: (a) Customer's violation of applicable legislation on commercial email or data protection, including CAN-SPAM and the GDPR; (b) the use of contact lists for which Customer did not have a valid legal basis to approach the data subjects; (c) content sent by or on behalf of Customer, including AI-generated content that Customer approved or failed to review before it was sent; and (d) a data breach resulting from Customer's use of the Platform in violation of these Terms, the Acceptable Use Policy or the Data Processing Addendum.
To the maximum extent permitted under applicable law, LuckWood's liability for direct damages is limited to the amount Customer paid to LuckWood in the three months preceding the event giving rise to the damages. LuckWood is not liable for indirect damages, consequential damages, lost profits or reputational damage. This limitation does not apply to damages resulting from intent or deliberate recklessness on LuckWood's part.
All intellectual property rights in the Platform, the underlying software and the technology used rest with LuckWood or its licensors. Customer retains all rights to the contact lists, templates and other content it supplies. Customer grants LuckWood a limited, non-exclusive right to process this data to the extent necessary to deliver the service, as further detailed in the Data Processing Addendum.
LuckWood may amend these Terms from time to time. Material changes will be announced in advance via the Platform or by email. Continued use of the Platform after a change takes effect constitutes acceptance of the amended Terms.
These Terms are governed by Dutch law. Disputes arising from or in connection with these Terms will be submitted to the competent court in the district where LuckWood is established, unless mandatory law provides otherwise.
Questions about these Terms can be directed to LuckWood Agency at indy@luckwood.nl.
LuckWood Agency is operated by Indy Zeinstra, KVK 98973703, Strausspark 11, 2216 EG Voorhout, the Netherlands. Contact: indy@luckwood.nl.
Last updated: August 5, 2026
Other documents: Acceptable Use Policy · Data Processing Addendum